РћРїРёСЃР°РЅРёРµ: Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. РќР°Р·РІР°РЅРёРµ: International Strategy of Emerging Market Firms

Reflecting the complex nature of India itself, the chapters employ a variety of theoretical lenses to shed light on a wide range of issues encountered by Indian businesses, from some of the worldвЂ™s largest corporations to small, entrepreneurial firms. International Business Strategy offers profound insights into international business activities in this rapidly-evolving environment, in which multinational corporations from emerging markets are now influential players. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both outward and inward internationalisation. РћРїРёСЃР°РЅРёРµ: This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India.

Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. РћРїРёСЃР°РЅРёРµ: Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs).

РќР°Р·РІР°РЅРёРµ: International Business Strategy

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